November 24th, 2008 | Published in Google Adwords
Today, we announced new improvements to the Google TV ads program targeting feature. With program targeting, you can reach more customers when your message is most relevant, which means you're more likely to see better results.
Simply enter a keyword related to your product or service, and we'll provide you with a list of relevant TV programs to choose from. You can access this feature during the 'Target Campaign' step when setting up a TV campaign.
To learn more about how this works and to watch a demo video, check out the blog post on the Traditional Media Blog.