July 18th, 2007 | Published in Google Adwords
We're very excited to announce the availability of Google Print Ads™ in U.S. AdWords accounts. To introduce you to Google Print Ads, here's Andrew Chang from the Print Ads team:
Google Print Ads enables advertisers and agencies of all sizes to easily plan and buy traditional newspaper ads, whether they're small 2" ads in Morristown, New Jersey's Daily Record, or full page ads in the Chicago Tribune. You can use Print Ads to find newspapers and placements that work for your advertising needs, and coordinate the submission of your offers and ads -- all from the familiar AdWords interface.
Why consider newspaper advertising? Even with the growth of online news sites, newspapers are still a leading source of information for Americans. In fact, over the course of a typical week, nearly 3 out of 4 adults (115 million) in the top 50 markets read a copy of a daily or Sunday newspaper (Scarborough Research USA, Release 2, 2006). That's why thousands of businesses use print advertising every day to reach a local audience.
You can launch a newspaper ad campaign in a few simple steps, all from your AdWords account -- check out the image below:
To learn more about newspaper advertising and how Print Ads works, and to see a list of participating newspapers (PDF), visit our Google Print Ads site. Also, for a limited time, we're offering a special promotion when you sign up and publish a newspaper ad by August 31, 2007 -- earn up to $1,000 in Print Ads credits towards the cost of a future newspaper campaign. That's $500 to run your Print Ads campaign, and another possible $500 towards professional ad creation services. You can learn more about this offer here.
When you're ready to launch a newspaper campaign, you can sign in to your AdWords account to get started. (If you are new to AdWords and you've just created an account, it may take up to one week for Print Ads to appear in your account. Thanks in advance for your patience!)