June 14th, 2010 | Published in Google Adwords
It’s hard to fix a problem when you don’t know it exists. That’s why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night, spotting potential issues and taking action quickly.
We’ve just released Find new insights in AdWords data, an AdWords Online Classroom course that will help you make the most of AdWords reporting tools.
In a little over 20 minutes, you’ll learn how to focus on the right statistics, find and take action on your key performance drivers, and monitor your campaigns regularly to ensure that no change in an important metric goes unnoticed. Before viewing the course, you'll need to complete a free registration.
So watch this short lesson and learn some advanced strategies for evaluating your account. Your campaigns will thank you!