October 15th, 2010 | Published in Google Adwords
Cross-posted from the Google Mobile Ads Blog
We recently launched Mobile Ad Sitelinks, a search ad format that displays additional links to content located deep within your site. Available globally on high-end mobile devices, Ad Sitelinks are an easy way to introduce customers to multiple landing page options for your website.
Ad Sitelinks on mobile function similarly to Ad Sitelinks on desktop. Currently, only two-line sitelinks will appear on mobile devices, with each line displaying one sitelink. As shown in the example below, a mobile ad from Oakley, Inc displays two links, driving users to the “Custom Products” and “Sunglasses” sections of the company’s site.
Desktop Ad Sitelinks have been a useful tool, leading to an average increase of more than 30% in click-through rates. Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult. As a result, we anticipate that mobile Ad Sitelinks will be similarly, if not more, effective on mobile as the benefit of deep linking and driving users further down the conversion funnel is even more valuable. Mobile Ad Sitelinks help by taking users directly to the specific content they’re looking for, enabling them to find information and complete transactions more quickly.
Since we’re constantly working to bring our experience with desktop advertising to the mobile web, starting with Ad Sitelinks is simple. If you’ve enabled Ad Sitelinks on desktop, your ads will automatically show on mobile phones -- provided your campaigns are opted-in to run on iPhone and other mobile devices with full Internet browsers.
To learn more about Mobile Ad Sitelinks, please visit the AdWords Help Center.