September 5th, 2012 | Published in Google Adwords
- Run more complex scripts - We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes. In addition, we’ve expanded the entity limit to 100K.
- Use real-time data to manage campaigns - We’re adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks. Here’s a tutorial showing the use of US Geological Survey data to insert dynamic ad text.
- Automate scripts with scheduling - You can now schedule scripts to run a single time, daily, weekly, or monthly.
- On Tuesday, September 11th at 11:30am PST / 2:30am EST, we’ll be hosting a Hangout on Air through Google Developers Live, targeted to advertisers with more advanced coding skills. Questions asked via Moderator will be answered at the end of the presentation.