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Today, Tessa Wegert contributed an article to The ClickZ Network that perfectly sums up our new “Creative Insights on Rich Media” report. Check out her article here, then download the report.Among the report’s main takeaways:Consider using video within…

Today we launched DFA 6, the new version of DART for Advertisers, which includes a completely revamped trafficking interface. Based on feedback from our agency and advertiser clients, we know that trafficking can be one of the most complicated and time…

Yesterday, we announced the launch of DoubleClick In-Stream support for Microsoft’s Silverlight 2 player framework. The technology will be used to serve ads for the NBCOlympics.com site. This feature gives our publisher clients the ability to run ads a…

We all know that copy is an important element in managing paid search campaigns. It’s no longer just about getting your keywords in the top positions or having 20 different bid strategies. It’s important to make smart decisions on your messaging to…

The evolution of digital advertising has grown from a tool for direct marketing and brand awareness initiatives into a vehicle for content distribution and delivery. Today, DoubleClick is introducing a new rich media format for interactive agencies and…

I am pleased to share the news that Google has acquired DoubleClick. Please go here to read Eric Schmidt’s blog post.Posted by David Rosenblatt

I am pleased to share the news that Google has acquired DoubleClick. Please go here to read Eric Schmidt’s blog post.Posted by David Rosenblatt

Yesterday I was excited to announce DoubleClick’s support for the Silverlight 2.0 framework at the Microsoft Mix conference in Las Vegas. As I said at the conference, Microsoft and DoubleClick are competitors in many ways, but we share a commitment to …

Yesterday I was excited to announce DoubleClick’s support for the Silverlight 2.0 framework at the Microsoft Mix conference in Las Vegas. As I said at the conference, Microsoft and DoubleClick are competitors in many ways, but we share a commitment to …

Congratulations to our very own David Fall, vice president of product management, search technology, for his second term on SEMPO’s Board of Directors! David will be serving as Treasurer and Co-Chair of the Metrics and Standards Committee this year, an…

Yesterday, we released a new feature called HD Video that makes it possible for a rich media ad to expand into a fullscreen video ad in HD quality. We worked with Adobe on this release to incorporate their latest Flash technology into our fullscreen ca…

As of today, members of the Writers Guild of America, which has been on strike since Nov. 5, 2007, are going back to work. The guild voted late yesterday to end the walkout after agreeing with Hollywood’s producers on compensation for TV shows and movi…

I’ve been glad to dust off my blogging chops with this new DoubleClick blog lately, and furthering my Web 2.0 street cred, I was just interviewed for a podcast by MarketingVoices, which just went live here. The host, Jennifer Jones, focused the intervi…

For the past two days, I’ve been the chairperson of the Strategy Institute’s Digital Media Measurement and Pricing Summit. Throughout the event it was clear that measurement challenges go hand-in-hand with the increasing number of digital advertising o…

Talk about synergy! We announce a new capability, Spotlight for Rich Media, our client pepperjam blogs about it and the benefits it offers to their clients, and we blog about them blogging about us! It’s the new economy!Thanks for the mention Kat.Poste…