December 1st, 2006 | by Jeff Gillis | published in Google Analytics
Adding the Google Analytics tracking code to your website is easy—simply add the JavaScript snippet to the source code. But what happens when you make changes to your website and start to see browser error messages? Don’t panic. Check these issues to…
November 27th, 2006 | by Jeff Gillis | published in Google Analytics
Every now and then we will share updates from other Googlers about the products they’re working on if we think that info will benefit Google Analytics users. Google Apps for Your Domain is similar to Google Analytics in that it offers simple and useful…
November 20th, 2006 | by Jeff Gillis | published in Google Analytics
Google Analytics allows you to easily configure, filter, and focus your site’s traffic data in powerful ways. And we want you to avoid the few pitfalls that we have seen around configuration of filters, goals, and e-commerce. For example, when a filter…
November 13th, 2006 | by Jeff Gillis | published in Google Analytics
A few people at the Emetrics Summit told us they’d like to learn more tips and tricks for implementing Google Analytics. So in the next few weeks we will begin including tips straight from various members of the Google Analytics team. And we’ll kick it…
November 6th, 2006 | by Jeff Gillis | published in Google Analytics
There are some pretty fantastic resources on the web for people who use Google Analytics, and those interested in learning more. We want to mention a few blogs on web analytics generally and on Google Analytics that we’ve been reading. We highly recomm…
October 27th, 2006 | by Jeff Gillis | published in Google Analytics
Do you use both Google Analytics and Google AdSense? If so, we’d like to get your feedback on two questions: Which Google Analytics reports do you use most often in conjunction with your AdSense account? And which reports or metrics would you most like…
October 18th, 2006 | by Alden DeSoto | published in Google Analytics
Today, in a speech to the entire Emetrics Summit audience, Brett Crosby from Google announced the beta launch of a new tool, Website Optimizer.Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine wh…
October 12th, 2006 | by Alden DeSoto | published in Google Analytics
Big news today for e-commerce site owners: you can now use Google Analytics with Google Checkout. Simply add a JavaScript call and a hidden field to each page that displays the Google Checkout button and you’ll be able to see conversions and revenue me…
October 6th, 2006 | by Alden DeSoto | published in Google Analytics
“Discover where your site visitors come from, what pages they visit, how long they stay, what they buy, what makes them give up, and where they go”Google Analytics, by Mary E. Tyler and Jerri L. Ledford (Wiley Publishing) has just come out, the first o…
September 29th, 2006 | by Alden DeSoto | published in Google Analytics
How do you track online lift from an offline campaign, such as a promotional event, coupon campaign, or TV spot? Check out this article by Melissa Campanelli for DMNews : “Careerbuilder.com Uses Web Analytics to Track Online Lift.” To sum it up, onlin…
September 21st, 2006 | by Jeff Gillis | published in Google Analytics
Another (barely detectable) profile pun in a post title? That must mean we’ve increased the default number of profiles in your account again. We recently announced that we increased it from 5 to 10. Today, we’re announcing that the default number of pr…
September 13th, 2006 | by Jeff Gillis | published in Google Analytics
One of the nice things about Google Analytics is how easy it is to see ROI for each of the keywords you buy on AdWords. But what do those ROI numbers in your reports really mean?ROI is (Revenue – Cost)/Cost, expressed as a percentage.-Revenue is taken …
September 7th, 2006 | by Jeff Gillis | published in Google Analytics
Besides telling you from which sources your site traffic originates, Google Analytics also tracks just about any activity that occurs on your site, including popular navigation paths, plus track downloads, outbound links, and activities on cross-domain…
August 31st, 2006 | by Jeff Gillis | published in Google Analytics
Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy …
August 22nd, 2006 | by Jeff Gillis | published in Google Analytics
You’ve signed up for Google Analytics. And, you have an AdWords account. So why not link your AdWords account to your new Google Analytics account to get the most out of both services? If you already use AdWords to drive traffic, Google Analytics is th…