Google Data

If you’re a marketing professional, you’ve probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you’ve neglected your measurement plan? Don’t despair: there’s still time to make the most of you…

(Cross-posted from the Google Analytics Blog)Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current G…

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?We’ve heard from many…

Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this potential…

Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ad…

It’s quite common for organizations to have complex reporting requirements that combine multiple data sources. In these cases, an efficient way to get at Google Analytics data is to use the API. But for those without the development resources needed …

Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany andThe Netherlands.If…

Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are report email scheduling and PDF export.  We are happy to announce that both email scheduling and PDF export functionali…

Increasingly users are discovering great content, products and links through social referrals such as +1 button endorsements, comments, likes, and shares. Earlier this year we introduced Social Plugin Analytics to help you analyze how users engage with…

Hey event tracking friends, we are really excited to announce a new feature to the Analytics event tracking landscape: non-interaction events. “But wait!” you ask, “How can an event—which measures user interaction—be non-interactive? And why …

One of the great aspects of being part of the Developer Relations team for Google Analytics is that I get to work with a lot of awesome partners that build cool and successful apps using the Google Analytics API. We’ve decided to share these successes …

We are excited to announce our first Google Analytics User Conference in Spain, which will be held on October 27 in Madrid.At the conference, you’ll learn from national and international Google Analytics specialists, who will discuss their vision for…

Many of you have shared with us difficulties you’ve experienced when using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re…

As search becomes an increasingly customized experience, particularly for signed in users, we believe that protecting these personalized search results is important. As part of that effort, today the Google Search team announced that SSL Search on http…

[The following is a follow-up post for a video (see above) that we made about websites that are difficult to use. Please watch, share and comment!] Poor “nick4ever”. All he wants to do is buy a loaf of bread from the supermarket, but the store’s polici…