Google Data

Since we launched Multi-Channel Funnels, we’ve seen marketers gain new insight into how marketing channels are working together to bring valuable customers to your site. For example, Technologia, a leading business training company in Montreal, recen…

We are excited to announce more ways you can share insights through Google Analytics. We have upgraded the existing custom report sharing, plus added the ability for you to share advanced segments and dashboards with other Analytics users.To try this o…

We’ve been listening to your feedback about the new version of Google Analytics, and are excited to release an updated user interface featuring enhancements to nearly all aspects of the design of Google Analytics.User interface updatesBased on input fr…

We are excited to announce three new features that we hope will improve your experience and make crunching even massive quantities of data easier. These updated reports will be available to everyone by later this week.Watch your reports loadNothing is …

Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insig…

Google Analytics has a network of Certified Partners around the globe who provide valuable technical and analytical services, but I often get asked about the impact of their work. To that end, we help our partners publish case studies to showcase their…

Designing a good custom report can be challenging, and sometimes all you really want is a slightly different version of a standard report. Using the new “Customize” feature in Google Analytics allows you to tweak our definitions of Standard Reports int…

Recently we introduced new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new languages. This makes …

Recently we introduced the new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new languages. This ma…

For most companies using Google Analytics, reporting on website traffic and performance for a few web properties is a straightforward task. However, if your company manages hundreds of web properties, delivering useful and timely reports can become a s…

In October, we made Google Webmaster Tools available to all users in Google Analytics, allowing everyone to surface Google search data in new Search Engine Optimization reports. Starting today, Webmaster Tools will update how they calculate data to mak…

The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange – an initiative designed to provide hands-o…

You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products …

When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and bein…

As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help you.Individ…