Google Data

According to a survey from Limelight Networks, 80% of customers abandon a mobile site if they have a bad user experience. You might be seeing this yourself if you look at your mobile reports within Google Analytics and notice a high bounce rate from vi…

Originally posted on the Google Analytics blogToday, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the C…

Today, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the Customer Journey — provide a snapshot of how m…

The new Google Analytics has come a long way since it was first unveiled last March. Between multi-channel funnels, real time, flow visualization, premium, and a whole host of other incredible features, it is hard to believe that only a year has gone b…

At Google we like to create solutions for the future. And we imagine a future where web use won’t be restricted simply to Earth. Rather, people will want to visit their favorite sites while cruising around the rings of Saturn with friends or relaxing…

There are more ways now to consume your favorite television shows, movies, and on demand content than ever before. People are turning to their smartphones, tablets, and Internet connected TV’s to watch what they want, when they want it. For broadcast…

Web agencies often rely on Excel and Word to create analytics reports for clients. It’s a manual process that involves a lot of copy and pasting. Yet an agency’s main value-add isn’t report creation, but analyzing data and providing key findings …

More users. More screens. More content. Same time. Same customers. Same goals.As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked our…

More users. More screens. More content. Same time. Same customers. Same goals.As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked our…

In our continued effort to improve your experience of Google Analytics, we are excited to release an updated Site Speed report that distills all the key metrics into a quick & easy to read Overview report.Site Speed Overview ReportThe Overview repo…

We’ve been listening to your feedback about Flow Visualization, and we’re excited to announce a number of significant upgrades that are available to all our users starting today.Events FlowWe’ve expanded the Flow Visualization family of reports to …

Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper…

SES New York is one of the most anticipated annual events for the online marketing industry. This year the Google Analytics team will be well-represented, sharing the latest trends, best practices and thinking on measurement and related topics. There

Welcome to the ninja show, aka Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this awesome episode we had questions from Dubai, India, Germany, Sweden, France, Norway, Sweden, The Netherlands, and …

Last December, we hosted a webinar on “Reaching your Goals with Google Analytics.” For those of you who weren’t able to make it last time, we’re pleased to offer this live webinar again. If you want to use Google Analytics to get more out of your digit…