Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
- How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
- What unique experiences are publishers developing that add value to consumers and advertisers alike?
- How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Register here for the thinkDoubleClick summit.
|9:00 – 9:30 am||Connecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
|9:30 – 10:00 am||The Coca-Cola Company’s Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world’s most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
|10:00 – 10:35 am||Advertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
|10:35 – 11:15 am||Time to Rethink the Marketing Mix?
Emerging trends in digital marketing — including new ad formats, the rise of social media, and proliferation of channels — are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about — and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing.
|11:15 am –
12: 15 pm
|New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
We look forward to seeing you on June 4th at thinkDoubleClick.
Posted by Scott Brown, Product Marketing team