In today’s post, we’ll be discussing AdSense account suspensions due to invalid traffic.
We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.
We receive many questions about account suspensions, so let’s go through the top questions about this process and what steps you can take to help keep your account in good standing.
What is invalid traffic anyway?
Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Invalid traffic covers both intentionally fraudulent traffic as well as accidental clicks.
Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.
Watch our #AskAdSense video for more information on what invalid traffic is and tips to help prevent invalid traffic on your account.
What is an account suspension?
If your account was suspended due to invalid traffic, ad serving has been turned off on all of your content for a fixed period (most frequently 30 days). This includes any website, YouTube channel, and/or mobile app. Please know that we will deduct revenue from your account and will credit advertisers with the withheld revenue where appropriate and possible. If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period.
Please note that your account is still active, and an account suspension is not the same as having your account disabled. If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. As with account suspensions, please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.
- Clicking ads on your own site and/or YouTube channel: Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Testing your own ads by clicking on them isn’t allowed. Additionally, YouTube publishers should skip ads when viewing their own videos to avoid artificially inflating advertiser costs.
For AdSense ad placements on sites, please use the Google Publisher Toolbar if you want to click the ads to check the landing pages or view more details about the ads. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.
- One or more users repeatedly clicking your ads: Don’t encourage or ask your friends, family, co-workers, or general users to click on your ads. This includes asking for users to support your site or YouTube channel, offering rewards to users for clicking ads, and promising to raise money for third parties for such behavior.
We also recommend that you check your associated AdSense email for more information regarding your account suspension.