September 24th, 2012 |
by Katie Miller |
published in
Google Adwords
Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you’ve already been using sitelinks to improve your campaign performance. Maybe you’re now preparing your campaigns to be …
September 24th, 2012 |
by Jeremy W |
published in
Youtube, Youtube API
It’s never been easier to create compelling videos and build a social presence on YouTube. At this year’s Google I/O, YouTube product managers and channel gurus Dror and A.J. presented tips and tricks for making great content centered around raising brand awareness, raising money, and obtaining feedback about your products and services.
Don’t worry if you missed their talk, we recorded it! So, sit back, grab some popcorn, and get ready to learn how to showcase your brand in front of YouTube’s 800 million unique visitors per month!
Click here to view the slides from the video above.
Not sold yet? Well, have a sneak peek at some of the great material they cover below, and remember Dror and A.J.’s number one recommendation: make content, not commercials!
Sneak Peek
- Tips and Tricks
- Hook the user in the first 15 seconds (or they’ll leave)
- Brand your channel!
- Make the most of your budget
- Many, many more…
- What’s your goal?
- Raising awareness
- Master your PR via video (include all your features and make bloggers’ lives easier)
- Provide product/service demo videos to promote your company
- Tell backstories about clients using your products/services
- Raising money
- Add video to your crowdfunding pitch to increase funds raised by 114% (source: Indiegogo)
- Researching and supporting users
- Record tutorials to promote and educate (see which features are the most popular using YouTube’s Analytics… you might be surprised)
- Use Google Hangouts for scalable office hours and virtual focus groups
- Figure out what features customers like/dislike via the world’s largest focus group
- Resources to learn more
Wow, you made it this far without watching the video? Did we tell you they fill the presentation with awesome videos that showcase their points (including Chuck Testa)? Nope!? Well, now you know, and you will definitely want to watch the whole thing!
-Jeremy Walker, YouTube API Team
September 24th, 2012 |
by Google Students |
published in
Google Student Blog
Today marks the launch of the third Google Code-in, an international contest introducing 13-17 year old pre-university students to the world of open source software development. The goal of the contest is to give students the opportunity to explore the…
September 24th, 2012 |
by A Googler |
published in
Google Blog
Startups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward. Innovation is happening everywhere: There are approximately 400 million entrepreneurs across 54 countries, and 69 milli…
September 24th, 2012 |
by Stephanie Taylor |
published in
Google Open Source
Today marks the launch of the third Google Code-in, an international contest introducing 13-17 year old pre-university students to the world of open source software development. The goal of the contest is to give students the opportunity to explore the…
September 24th, 2012 |
by Google Public Policy Blog |
published in
Google Public Policy
Posted by Mary Grove, Head of Global Entrepreneurship OutreachCross-posted from the Official Google Blog Startups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward. Innovat…
September 24th, 2012 |
by Inside AdSense Team |
published in
Google Adsense
The goal of the Google Display Network is to provide valuable and relevant content for our users and advertisers. We’ve previously provided some tips for creating high quality sites for AdSense. To build on that, we’d like to share some more inform…
September 24th, 2012 |
by Google Students |
published in
Google Student Blog
This year we tried something new with our engineering interns in the Zurich office – a field trip exchange between CERN and Google interns. Back in July, interns from Google Zurich went on a highly anticipated field trip to CERN. To say it was an excit…