Putting Your Search Results on the Map Instantly
November 14th, 2011 | by Rob Gray | published in Google Enterprise, Google Maps
Posted by Eliot Danner, Reperio ConceptsFrom large Government departments through to small local realty companies, geographic information can be extremely valuable to organizations. However, this useful information often ends up trapped in files or dat…
Making It Easier to Comply with the Self-Regulatory Program for Online Behavioral Ads
November 14th, 2011 | by Pamela Eng | published in Google DoubleClick
We know that maintaining consumer trust is an important priority for our clients. To help support that priority, DFA is providing six custom creative templates for implementing the Advertising Option Icon in your ads, in compliance with the Digital Adv…
Introducing Closure Stylesheets
November 11th, 2011 | by Stephanie Taylor | published in Google Open Source, Uncategorized
(CSS is for programming, not for pasting)When the Closure Tools were first released a little over two years ago, they gave web developers the ability to organize and optimize their JavaScript and HTML in a new way. But there was something missing, name…
Updated NDK for Android 4.0
November 11th, 2011 | by Xavier Ducrohet, Android SDK Tech Lead | published in Google Android
Today we are releasing an updated version of the Android NDK, now in revision 7. The updated NDK lets developers who are using native code get started with the new native APIs available in Android 4.0.Android NDK r7 includes a number of build system im…
November 11th, 2011 | by Google Public Policy Blog | published in Google Public Policy
Posted by Kevin Lo, General Manager, Google AccessYesterday, we announced that we’ve partnered with Startup Weekend—a global organization committed to promoting real entrepreneurship in local communities. Startup Weekend hosts events in more than 2…
November 11th, 2011 | by AdWords API Team | published in Google Adwords API
With the introduction of v201109 we’ve made some changes in the AdWords API with regards to targeting campaigns. This blog post will discuss these changes in detail.
From CampaignTargets to Criterion
Targeting campaigns in v201109 is now accomplished via the CampaignCriterionService. Previously, the CampaignTargetService had a large number of CampaignTargets that could be used to better direct who saw your ads. For v201109, almost all of these targets have been transformed into Criterion objects and moved to the CampaignCriterionService.
Some of these criteria can only be targeted (CampaignCriterion) or only excluded (NegativeCampaignCriterion). The individual criteria are documented as to whether they are targetable-only or excludable-only on their individual documentation pages. The table below shows a comparison between the old CampaignTargets and their respective Criterion as well as whether they are Targetable-only, Excludable-only or both.
Campaign Target |
Criterion
|
Criterion Source |
Targetable, Excludable
|
AdScheduleTarget
|
No change, continue to use CampaignTargetService
|
|
No change |
AgeTarget
|
AgeRange
|
reference list
|
Excludable only |
GenderTarget
|
Gender
|
reference list
|
Excludable only |
CityTarget, CountryTarget, MetroTarget, ProvinceTarget
|
Location
|
reference lists or LocationCriterionService
|
Targetable and Excludable |
PolygonTarget
|
Polygon
|
GeoLocationService
|
Deprecated, cannot be added
|
ProximityTarget
|
Proximity
|
GeoLocationService
|
Targetable only |
LanguageTarget
|
Language
|
reference list or ConstantDataService
|
Targetable only |
MobileCarrierTarget
|
Carrier
|
reference list or ConstantDataService
|
Targetable only |
MobilePlatformTarget
|
OperatingSystemVersion
|
reference list
|
Targetable only |
PlatformTarget
|
Platform
|
reference list
|
Targetable only |
A rose by any other name (or ID)
Please note that except for Proximity Criteria, we have changed all these targeting criteria to work with IDs instead of names. This allows us to update the text of display values without requiring developers to change their applications. Below is an example of the old and new ways to represent LanguageTarget/Language.
Old
LanguageTarget
en
New
1000
LANGUAGE
Language
en
Note that the “New” example shows the Language Criterion as it would be returned by the API. When sending the value to the API, you only need to specify id and xsi:type, all other fields are ignored and read-only and documented as such.
We hope this blog post helps you as you update your application with the new Campaign Criteria. If you have any questions about this service or how to use it, please post on the forum or try to attend our Google+ Hangouts with members of the AdWords API Developer Relations Team.
Kevin Winter, AdWords API Team
November 11th, 2011 | by Google Analytics team | published in Google Analytics
Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ad…
Fridaygram: Nigel Tufnel’s delight
November 11th, 2011 | by Scott Knaster | published in Google Code, Uncategorized
By Scott Knaster, Google Code Blog EditorOne of the most rewarding aspects of working on neat technology is when you can make a difference in the real world. Our Custom Search team has been collaborating with U. S. agencies to produce a job search engi…
November 11th, 2011 | by Ashley Chandler | published in Google Apps, Google Enterprise
Posted by Amit Singh, Vice President of EnterpriseWhat’s the first thing you do when you wake up in the morning? Maybe check the news on your tablet, then send a couple of emails on your smartphone before jumping on a video call with a colleague. It
Don’t want that file downloaded? Ability to restrict file download now in Google Docs
November 11th, 2011 | by Google Apps Team | published in Google Apps, Google Docs, Uncategorized
We recently made it possible to restrict the download of non-Google editor file types in Google Docs. This restriction can be applied to .ppt, .pdf, video, and image files for example.Release track: Rapid*Editions included: Google Apps, Google Apps for…
Think Insights with Google is out of beta and packing a data punch
November 11th, 2011 | by Katie Wasilenko | published in Google Adwords
Quick pop quiz:1. Based on search history, in what month does consumer demand for pretzels peak?2. Search adds how much (in $) to the world’s GDP?3. In 2011, what percent of people dreamed and brainstormed about their next vacation?4. What percent of…
Improving Orkut Communities
November 11th, 2011 | by Blog | published in Google Orkut
What feature you like best in Orkut? We’ve learned a lot from asking our users this question. The more frequently answer included Communities, one of the most loved features. We’ve been working hard to provide a better experience in Communities and now…
Browse the Google Apps directory from within Gmail Contacts
November 11th, 2011 | by Google Apps Team | published in Google Apps, Uncategorized
Users can browse the entire Google Apps directory for their domain from within Contacts without having to search. This is especially useful when a user doesn’t know the exact name or spelling of the person they’re looking for or wants to see a com…
Join us on the Google Enterprise +page
November 11th, 2011 | by Natalie | published in Google App Engine, Google Apps, Google Enterprise
Posted by Chris Farinacci, Global Marketing Director, Google Enterprise One of the most rewarding aspects of my job is meeting with customers and learning how they’re using our products to change the way they work on the web. In this spirit, today I
Hack212: Urban Innovation
November 11th, 2011 | by Google Students | published in Google Student Blog
On a Saturday in early November, part of Google’s NYC office in Chelsea was transformed into a hacking metropolis. Thirty-six female students from the University of Pennsylvania, Princeton University, New York University, Columbia, Rutgers and SUNY S…