May 17th, 2011 | by Unknown | published in Google TV Ads Blog
We announced our partnership with DIRECTV this past summer, and this week we completed integration to extend the reach of Google TV Ads into 30M homes, soon to grow to 35M. Partnering with DIRECTV, the largest satellite provider and second largest TV distributor in the US, enables us to offer multi-distributor airings on Bloomberg Television, Cartoon Network (West), Centric, Chiller, Current TV, Discovery Fit and Health, Fox Business, Fuel, Ovation, Sleuth and TV Guide across all dayparts, every day.
We’re excited about what this enables for advertisers — more reach, across more operators with no additional work. We’ll automatically make sure your ads air across distributors including DIRECTV to maximize the reach on each of your targets while staying within your budgets. We’re working quickly to integrate our Verizon FiOS and ViaMedia partnerships to elevate reach to 35M homes, or almost one-third of TV viewing homes in the US.
Extending Your Reach with Google TV Ads
Increasing the reach of your TV campaigns across this new inventory is a simple process: target any of the networks where we have DIRECTV inventory, and your campaign will be eligible for airings across all of our partners including DIRECTV. It has never been easier to buy airings across multiple operators while reaching a targeted and measurable national audience.
We’re thrilled to continually add reach for our advertisers and work with a growing number of committed partners. Stay tuned for future announcements and learn more about Google TV Ads at our website: www.google.com/tvads.
Posted by Trevor O’Brien, Product Manager for Google TV Ads
May 17th, 2011 | by Inside Google Book Search | published in Google Books
Posted by Dan Bloomberg and Kurt Groetsch, Google Books teamGoogle has formed partnerships with many of the great libraries of Europe, including the Czech National Library, the National Library of the Netherlands, the Austrian National Library, the Nat…
May 17th, 2011 | by Google Docs | published in Google Docs
Starting today, we’re rolling out pivot tables in Google spreadsheets. Pivot tables make it easy to process and summarize large data sets in seconds. Check out the video below for a look at how pivot tables work in Google spreadsheets:In essence, a piv…
May 17th, 2011 | by Nadja Blagojevic | published in Google Translate
(Cross-posted on The Official Google blog)When we built Google Translate we thought it was a cool tool, but we have to admit we had fairly straightforward ideas about what it would be useful for (lowering language barriers and making more web content a…
May 17th, 2011 | by miriam | published in Google Student Blog
[Cross-posted from the Official Google Blog]I was only 12 years old when I was introduced to BASIC, my first programming language, and it influenced my entire career path. Now working as a female engineer in a male-dominated industry, I recognize the i…
May 17th, 2011 | by Julie Z | published in Google Mobile
Two months ago, we launched a redesign of the Google Search app for iOS. We were happy that many of you liked the new look and interactivity of the app. However, we also heard your feedback about the app’s speed. Today we’re introducing changes th…
May 17th, 2011 | by Stephanie Taylor | published in Google Open Source
Early last week, 41 mentors for this year’s Google Summer of Code program gathered at a restaurant in downtown San Francisco for a meet-and-greet dinner. As this is still the community bonding period for this year’s accepted Google Summer of Code s…
May 16th, 2011 | by AdWords API Team | published in Google Adwords API
We recently changed the workflow for creating a new client account within an MCC. Until now, all new accounts were required to have a unique email address and password from the onset, but going forward that step will be optional. For AdWords users that…
Google’s 2010 U.S. Economic Impact
May 16th, 2011 | by Google Public Policy Blog | published in Google Public Policy
Posted by Claire Hughes Johnson, Vice President, Global Online Sales(Cross-posted from the Official Google Blog.)This week is National Small Business Week, an opportunity to celebrate the spirit and ingenuity of small businesses like Everblue, a start-…
May 16th, 2011 | by Shane Cassells | published in Google Analytics, Google Conversions
There will be Google Analytics User Conferences on in Sweden, Denmark & the Netherlands over the coming days. Organised by our Google Analytics Certified Partners and sponsored by Google, please see the sites below if you’d like to attend.Sweden, S…
May 16th, 2011 | by Jessica | published in Google Student Blog
Cross-posted from the Google Lat Long BlogAs part of the recent US Map Maker launch, the Map Maker Community team has begun a series of campus visits across the US.Our first stop was the University of California at Berkeley, where we gave students…
May 16th, 2011 | by Inside AdSense Team | published in Google Adsense, Uncategorized
Many of you have opted in to receive our customized suggestions about your AdSense implementation. When publishers opt in to this communication, we regularly send them best practice tips that are relevant to their specific site, to help them optimize a…
May 16th, 2011 | by Google News Blog | published in Google News
Posted by Chase Hensel, Associate Product Manager, Google NewsEvery day, Google News crawls through thousands of news articles to present you with the most relevant and recent stories. For a long time, we’ve realized that bringing relevant news to th…
May 16th, 2011 | by miriam | published in Google Student Blog
At Google, we’re never afraid to think big, and our mission to organize the world’s information and make it universally accessible and useful doesn’t stop at our exosphere. The universe is full of information, and as we push the boundaries of explor…