Picking your test type: A/B or Multivariate?
July 28th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Google Website Optimizer lets you run two types of experiments: A/B and Multivariate. Both types help refine your website to increase conversions, but some tests are better suited for A/B while others are better suited for Multivariate. Choosing the ap…
July 28th, 2009 | by Neha | published in Google TV Ads Blog
These days, people are consuming more media than ever before. Consumers continue to spend hundreds of hours per month watching TV, but are increasingly surfing the internet at the same time. Marketers are wondering: does television impact online activi…
Tips for maintaining an AdSense-friendly site with user-generated content
July 28th, 2009 | by Inside AdSense Team | published in Google Adsense
These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it’s no surprise that many publishers are monetizing this type of content with AdSense ads. But, while …
The Iterative Web App: Links Got Shorter and Smarter
July 28th, 2009 | by Heaven | published in Google Mobile
On April 7th, we announced a new version of Gmail for mobile for iPhone and Android-powered devices. Among the improvements was a complete redesign of the web application’s underlying code which allows us to more rapidly develop and release new feature…
Google Summer of Code Flocks Together
July 28th, 2009 | by Ellen Ko | published in Google Open Source
One of the great things about Google Summer of Code™ is that it’s a great way to meet other Open Source-minded people. Not only do students get paired with their mentors, but students get to know each other, as do mentors and project administrators….
Google Apps + OpenID = identity hub for SaaS
July 28th, 2009 | by Christine Songco | published in Google Code
We’re happy to announce that the Google OpenID Federated Login API has been extended to Google Apps accounts used by businesses, schools, and other organizations. Individuals in these organizations can now sign in to third party websites using their Go…
Google Apps Connector for BlackBerry Enterprise Server: coming soon
July 28th, 2009 | by Ellen Petry Leanse | published in Google Apps, Google Enterprise
We wanted to share a quick update regarding the Google Apps Connector for BlackBerry Enterprise Server, which we pre-announced in May. We’ve been working hard to make this feature publicly available in Google Apps Premier Edition and Education Edition,…
July 28th, 2009 | by Evelyn O'Keeffe | published in Google Conversions
Making your website as fast as possible could help keep visitors on your site, so any improvements you can make to the speed of your site should be good for business! Conversely, if browsing a site is slow and cumbersome, visitors may give up and shop …
July 27th, 2009 | by Pamela Fox | published in Google Maps
My name is XIAO Juguang – just call me Juguang. I am a freelance software developer based in Beijing, China. Technically speaking, I’m double sided. On one side, I specialize in knowledge management and business modeling, traditionally using LAMP and…
July 27th, 2009 | by SketchUp Team | published in Google SketchUp
Our friends over at Architect Mason Kirby Inc have just announced a SketchUp design contest for kids! Since we know how much kids love SketchUp, we’ll be anxious to see what they create. The theme is “under/over/within” and features an intertidal …
Programming made Simple!
July 27th, 2009 | by Ellen Ko | published in Google Open Source
In the 90s, a big company from up north was extremely successful with a dialect of the programming language BASIC (acronym for Beginner’s All-purpose Symbolic Instruction Code). One of the reasons it was so successful was that the language was easy to …
Virtual Alabama: three years into visualizing our state
July 27th, 2009 | by Ellen Petry Leanse | published in Google Enterprise
Editor’s note: Last Friday marked the third anniversary of the release of Virtual Alabama, an innovative information-sharing program in the state of Alabama. Built upon Google Earth Enterprise, Virtual Alabama has become a true leader in promoting coll…
Google Book Search event this Wednesday: "Equalizing Access to Knowledge"
July 27th, 2009 | by Google Public Policy Blog | published in Google Public Policy
Posted by Derek Slater, Policy AnalystThe Google Book Search settlement agreement will dramatically expand online access to millions of works, opening a new chapter in equalizing access to information for users nationwide.For those of you in D.C., we h…
Announcing the first Seminars for Success summit
July 27th, 2009 | by Inside AdWords crew | published in Google Adwords
From August 11 – 14 the Seminars for Success will host its first summit featuring in-depth training on Google’s online marketing suite. Daily workshops will cover Google AdWords, Google Analytics and Website Optimizer along with special sessions on soc…
July 27th, 2009 | by Alden DeSoto | published in Google Analytics
If you’re tracking events on your site, you can now define advanced segments to isolate event related visits. So, for example, you can now see how visits with events compared to visits overall.To do this, you’d define an advanced segment that only incl…